Intelligent Marketing Insights

AI-Assistant for Retail Competitor Insights

Gain a competitive edge with deep insights into competitor strategies, category priorities, promotional tactics, and emerging seasonal trends.

Effective Analysis & Recommends Strategy

AI Agentic workflow for Competitor Insights

Analyses competition, gathers insights, incorporates strategic considerations, and provides targeted recommendations

Today’s CMOs face mounting pressure—flat or shrinking budgets, rising costs, and an explosion of customer touch-points. The challenge? Ensuring every dollar spent delivers measurable ROI.

Strategic marketing planning is often clouded by uncertainty—fragmented data, shifting market dynamics, and unpredictable competition make it hard to know where to invest and what will deliver results. Our AI platform eliminates that ambiguity by pinpointing exactly where, when, and what to promote. It addresses the challenge of budget allocation by analyzing competitor activity, market trends, and seasonal patterns—turning complexity into clear, actionable strategy so you can maximize impact and drive growth with confidence.

Gain strategic insight into competitor initiatives

Strategic Allocation

  • Anticipate competitor moves with clear strategic visibility
  • Adapt faster with year-over-year competitive insight
  • Align marketing with confidence using competitor intelligence
Insightful Promotional Intelligence

Misaligned strategy reduces marketing ROI

  • Poorly timed marketing efforts can lead to wasted spend and missed opportunities—aligning with market trends is critical to maximize impact.

  • Without visibility into the competitive landscape, pricing and promotions risk falling short—making it difficult to attract and retain customers.

Optimised Promotional Strategy

Market analysis for smarter, timely promotional strategies

  • Lack of clear insights into promotional and pricing strategies hinders competitive decision-making.

  • Without understanding timing and investment levels, it’s difficult to respond effectively to aggressive promotional periods and category support from competitors.

Guided Planning

AI-Recommended Allocation & Promotion Strategy

  • Establish a strategic baseline for marketing and merchandising alignment

  • Optimise campaign timing and messaging with seasonal insights and investment guidance

Act on Competitor Pricing

Win/Loss Analysis

  • Identify pricing strengths and value gaps to refine your market positioning

  • Respond confidently to competitor pricing strategies with actionable insights

  • Equip merchandising teams with tools to enhance competitive performance

Insightful Growth Strategy Recommendations

AI Agent's Marketing Strategy Recommendation

  • Gain clarity on short- and long-term competitive marketing strategies

  • Receive strategic recommendations to capture greater market share

Get Started Today

Elevate your marketing strategy with AI-driven guidance.

Book a personalised demo with our team and discover how modern CMOs are using our AI Platform to drive results, faster.